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MX News Update 2024

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Jannik Sinner x Gucci “Is a Feeling” campaign

The tennis season is fast approaching and brands are starting to release on-court collections designed for victory. From Wimbledon to the US Opens, international pros are preparing for their next victory, with Gucci enlisting Italian tennis star Jannik Sinner for its latest campaign.

As the highest ranked Italian player in history, Jannik Sinner has become synonymous with rule-breaking fashion ideals. The athlete made a lot of noise at Wimbledon last year, taking the court wearing a non-white accessory for the first time ever. His monogrammed Gucci duffel bag sparked a tennis riot, reigniting his bold style in Gucci’s ’80s-inspired ‘Is a Feeling’ campaign.

Photographer Riccardo Raspa follows the red-haired athlete during training and captures him in action at international tennis tournaments. Sinner’s custom duffel bag returns, hanging from his shoulder with red and green linear straps, contrasting with his pristine white outfit on grass, clay and rubber courts.

Take a closer look at the campaign in the gallery above.