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MX News Update 2024


Taylor Swift’s European dates start in Paris

The highest-grossing tour in history finally arrived in Europe on Thursday as Taylor Swift kicked off her European dates with four nights in Paris.

Thousands of fans visited the La Defense Arena 24 hours before the show to get their hands on the merchandise as quickly as possible.

A handful of superfans camped out starting Tuesday to ensure they snagged a top spot in the standing section.

“I wasn’t planning on that, but I came to have a look and I saw the first tents and I panicked a bit,” says 30-year-old Chris.

Noah, 20, attends all four concerts in Paris. He used 22 email addresses to get through the lottery system and secure the tickets.

Many accents in the audience were American; the venue says a fifth of the audience is from the United States.

Georg’Ann Daly decided to celebrate her 23rd birthday with the show in Paris. It meant flying from Nashville to Chicago to London and taking the Eurostar to Paris.

“I’ve always been obsessed with Taylor Swift,” she told AFP.

“I went to her show in Nashville and thought, I’m never doing that again, because it was crazy.

It’s a lot of overstimulation and I have social anxiety.

“But it’s my birthday and it’s Paris and it’s the first night of the tour, and I thought, why not? It’s so worth it!”

Record breaker

About 42,000 people will see Swift in Paris before she goes on dates to Sweden, Portugal, Spain, Britain, Ireland, Netherlands, Switzerland, Italy, Germany, Poland and Austria.

The Eras Tour has made its way through North and South America and Asia since March 2023.

By the end of the year, it was already the first to sell more than $1 billion in tickets and is on track to more than double that amount by the time it ends in Vancouver in December.

Swifties in Paris are especially excited to hear songs from her new album, “The Tortured Poets Society,” for the first time.

Many critics have derided the 31-track album as bloated and lacking in surefire hits.

But you don’t hear that from the dedicated audience in Paris.

“I like the new album – it’s chill, it’s fun to listen to even if it has a sadder vibe,” said Kelly Shrout, 40, who flew with 11 friends from Kentucky in the United States for the show.

“I hope she plays Fortnight,” she added.

Her popularity shows no signs of waning: the new album sold 1.4 million copies on its first day and broke all streaming records, reaching one billion streams on Spotify within five days.

Swift’s telling dissections of her love stories fueled her global domination, and fans flocked to ‘The Tortured Poets Department’ for cryptic clues about Joe Alwyn, her brief but dramatic affair with Matty Healy (singer and singer). from The 1975), and her current partner, American football star Travis Kelce.

“Taylor talks about toxic relationships, impossible love, politics, mental health and so much more. I think we can all find a song that resonates with our experiences,” Chris said as she waited at her tent for the big moment.