Reamm Org

MX News Update 2024


Candace Parker retires: WNBA legend gets historic role at shoe brand, but she had to fight hard for the job: Other sports: Sports World News

CHICAGO, ILLINOIS – Host Candace Parker attends Candace Parker’s Ace All-Star Party presented by Adidas and Meta at Cindy’s Rooftop on June 9, 2022 in Illinois. (Photo: Daniel Boczarski/Getty Images for adidas)

Candace Parker is all about making history wherever she goes.

The Los Angeles Sparks legend officially retired from basketball last April 28, but it didn’t take long for her to find herself back in the record books after landing a big job at a shoe brand.

Parker, 38, is now the new president of Adidas Women’s Basketball.

In this role, she is seen as the head of the Adidas line. She will lead product line evaluation, assist in naming the athletes for the women’s roster and assist in driving growth strategies.

Read more: Patrick Beverley’s ball-throwing incident elevated to authorities; Why does the police intervene?

She will lead day-to-day operations and work with the brand at its Los Angeles headquarters.

“Parker will work with the brand to create a powerful platform aimed at influencing and improving the future of women’s sports,” the brand said in a statement.

“Parker’s role will also include overseeing the Adidas Women’s Basketball product line and leading the continued development of the brand’s legendary women’s roster.”

Parker and Adidas go way back, as the latter was one of the first to receive the endorsement of the NCAA in 2008.

The deal made her the first female athlete to receive Adidas player edition shoes and the ninth WNBA player to receive her own signature shoe.

Parker didn’t want to be a mascot

Players usually become brand ambassadors after retirement. Others take a more relaxed project.

Parker, for her part, wants none of that. She thought she was ready for a role with a bigger impact.

That’s why she fought for a major role at Adidas.

“I told Adidas, ‘I don’t want to be a mascot,’” she said in an interview with Fast Company at the launch of her new venture.

“I really want to be at the meetings and be part of making decisions.”

She is ready to make a change.

In the same article, Matt Powell, a veteran sneaker analyst, said that only 5 percent of basketball shoes are designed with women’s specific needs in mind.

Eric Wise, the head of Adidas’ global basketball division, sees Parker as a major force in changing the landscape of the women’s athletic footwear industry.

“We can go into the anatomy of the foot and things like injury prevention,” he said.

“We can get really scientific, but is that really what it takes? We have all that data and now we really need to build our strategy with Candace.”

Candace Parker, the history maker

Excellence is the best word to describe Parker’s life, whether it’s basketball or her personal life.

Last year, she made history by becoming the first WNBA player to win a three-team championship.

She is also the first to win the Rookie of the Year and MVP awards in the same season.

She became only the second female player to dunk in a game in her rookie year.

Her high school is also just as sensational: She is only the second junior and only woman to receive the Gatorade National Girls Basketball Player of the Year when she won it back-to-back in 2003 and 2004.

Related article: Fever Rookie Caitlin Clark Reacts to WNBA’s Huge Travel Change

© 2023 All rights reserved. Do not reproduce without permission.