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MX News Update 2024


Cannabis-infused innovator Jones Soda Co. Partners with Street League Skateboarding in Multi-Year Deal – Jones Soda (OTC:JSDA)

Street League Skateboarding (SLS) and Jones Soda Co. JSDA, a leader in craft sodas and innovative cannabis-infused beverages, has announced a multi-year partnership. This alliance is intended to nurture the next generation of skateboarders and enhance fan experiences at SLS events.

This partnership integrates Jones Soda’s signature craft soda line and action sports heritage into several aspects of the SLS, including venues, athlete activations and content branding for the 2024 and 2025 seasons.

“At Thrill One, we are excited to partner with Jones Soda, a brand with a deep, historic commitment to action sports and consumers,” said Matt Cohn, CEO of Thrill One Sports and entertainment, the parent company of SLS. “Their innovative approach to fan engagement, capturing the spirit of early social media through their iconic labels, demonstrates their status as pioneers in connecting with audiences. Together we look forward to building on this existing loyalty and creating the next celebrating and developing a generation of skateboarders and enhancing our shared experience with fans around the world.”

SLS Futures

The partnership promises to bring a new dynamic to SLS events, starting with the upcoming SLS Apex on May 25.

A cornerstone of this alliance is the recently launched “SLS Futures,” a youth development program sponsored by Jones Soda. Hosted at the renowned Woodward action sports camp, this initiative provides a platform for young skateboarders to hone their skills and compete for opportunities to progress in the sport.

SLS Super Crown World Championship

This partnership builds on the impressive growth and popularity that SLS has seen in recent seasons.

Following a record-breaking 2023 season, in which the SLS Super Crown World Championship in São Paulo attracted more than 15 million viewers, the league continues to see significant growth in social media engagement and television viewership.

The alliance with Jones Soda will further this momentum and promise to deliver enhanced experiences for fans and athletes alike.

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Photo: AI-generated image.