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MX News Update 2024


Candace Parker named president of Adidas women’s basketball

Less than two weeks after her retirement from the WNBA, Candace Parker is already taking on a new responsibility.

The former All-Star was named president of Adidas women’s basketball on Wednesday after more than a decade with the company.

“Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” Parker said in a statement. “From high school to college, from pro to today, this appointment by Adidas symbolizes a shared commitment to making impactful changes and setting new benchmarks for the future of women’s sports. It’s not just about products; it’s about fostering a movement focused on innovation, representation and access.”

Parker wore Adidas sneakers as a player in high school, at the University of Tennessee and during her 16 seasons in the WNBA. In 2010, Parker became the first woman to receive an Adidas signature shoe, the ACE Commander. She later created three collections with the brand and led a mentorship program for the company’s NIL-sponsored college athletes.

As part of her new role at the company, Adidas says, Parker will “collaborate with the brand to create a powerful platform focused on influencing and improving the future of women’s sports.” She will play a “critical role” in building on the brand’s roster of women’s basketball athletes, which includes Chelsea Gray, Aliyah Boston, Kahleah Copper, Hailey Van Lith, Nneka Ogwumike and Chiney Ogwumike, among others. Parker will oversee women’s basketball product lines, according to the company.

Parker, a two-time WNBA MVP, two-time NCAA champion, three-time WNBA champion and two-time Olympic gold medalist, announced her retirement from the WNBA on April 28. This offseason, she signed a non-guaranteed deal with the Las Vegas Aces after missing the second half of last season with a foot injury. She said in an Instagram post announcing her retirement that her injury was not cooperating with rehabilitation after surgery – her tenth procedure in her professional career.

Parker made it clear that she plans to become further involved in the business community.

“I attack business, private equity, ownership (I will own both an NBA and WNBA team), broadcasting, production, boardrooms, beach volleyball, dominoes (sorry honey, it’s getting more real) with the same intensity and focus as I played basketball,” she wrote.

Wednesday’s announcement is a reflection of that. Parker’s appointment to her new role is effective immediately, the company said.

“We are honored to be part of Candace’s historic legacy as she transitions from signature athlete to this new leadership role within Adidas basketball,” said Eric Wise, the brand’s global general manager.

(Photo by Candace Parker: Elsa/Getty Images for adidas)