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MX News Update 2024


WWE and Saudi Arabia may expand their partnership, including a major premium live event

The chairman of the Saudi Arabia General Entertainment Authority hinted at an upcoming announcement regarding an expansion of the WWE partnership. There is speculation about the possibility of a major WWE event going abroad as part of this new deal, with all eyes on the King & Queen of the Ring event taking place in Jeddah on May 25.

Reports indicate that Turki Alsheikh is looking to enhance the partnership by potentially bringing high-profile WWE spectacles such as the Royal Rumble or WrestleMania to Saudi Arabia. This news comes against the backdrop of the UFC’s extension of its deal with the Saudis, promising the return of both UFC and Power Slap events during the Riyadh season, in addition to sponsorship of UFC’s opening event at The Sphere in Las Vegas in September.

The UFC’s debut in Saudi Arabia is expected in June, further cementing the country’s growing status as a hub for global sports and entertainment. WWE’s partnership with Saudi Arabia, while sometimes controversial, has seen significant growth since its inception in 2018, with annual events such as the Greatest Royal Rumble and Crown Jewel becoming fixtures on the calendar. In particular, prestigious WWE events such as Elimination Chamber and Night of Champions have also made their mark on Saudi soil in recent years.